CRM & Sales

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Papercrane

Papercrane

Your pipeline's answer lives outside your CRM

Connect Salesforce, HubSpot, or Pipedrive alongside Apollo, Instantly, HeyReach, La Growth Machine, Dux-Soup, or Reo.dev, and follow one deal from first touch to closed revenue.

Browse the integrations

Connect in about a minute. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing

The chain your CRM can't see

Outreach sends the message and logs the reply, a calendar books the meeting, your CRM moves the deal, and your books recognize the revenue when it closes. Five systems own a piece of that one question, and none of them owns the whole answer.

Where the chain starts

Most of the outreach and reply steps above happen inside an inbox or a Slack channel before they ever reach a CRM. If you're trying to see the whole conversation, not just the deal it produced, see Communication integrations.

When you don't need this page

If you already know exactly which tool you use and exactly what you want to ask it, skip this page and go straight to its detail page; you'll get there faster. And if what you actually need is a full sales engagement platform with built in dialing and sequencing, tools like Salesloft or Outreach.io are built for that job and we are not. Papercrane reports on the tools you already run. It doesn't replace your outreach platform or your CRM.

The handoff map

Outreach sent

Apollo · Instantly · HeyReach · La Growth Machine · Dux-Soup

Reply logged

same outreach tool, rarely the CRM

Meeting booked

a calendar, not the CRM and not the outreach tool

Deal opened and moved

Salesforce · HubSpot · Pipedrive

Revenue recognized

QuickBooks · Xero

What actually worked

your dashboard

No single tool in your stack owns this whole chain. That's the first dashboard the agent can build once every stage is connected.

For example, an Apollo sequence marked replied pairs with the Salesforce opportunity it opened, and closed won status pairs with the revenue QuickBooks recognizes for it. Swap in whichever tools you connect; the pairing is what the agent builds, not the diagram itself.

Questions RevOps and sales teams ask us

Connect your CRM and your outreach tools, and see which ones turned replies into revenue.

Connect in about a minute. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing