Every ad platform grades its own homework

Connect Google, Meta, TikTok, Microsoft, LinkedIn, or Amazon Ads. Papercrane's agent won't invent a truer number. It shows you exactly why your platforms disagree, and prices spend against what actually settled in your store or your CRM.

Browse the integrations

Read access you approve, in your own words. Free to connect and ask. Paid plans start when you publish a dashboard. See pricing

Spend is a fact. Conversions are a claim.

Every ad platform counts its own conversions using rules it wrote, on a window it chose, and never has a reason to undercount. Spend is the one number every platform agrees on, because it's the one number nobody grades themselves.

Four platforms, one store, four different credit claims

Example month, one store running ads on four platforms at once. The store recorded 104 real orders. Here's what each platform claimed credit for.

Claimed conversions, example month

Example month

Store, actual orders

104

Google Ads

132

Meta (Facebook and Instagram)

TikTok Ads

Amazon Ads

Sum of every platform's claim

327

These four numbers cannot all be true at once. Overlapping attribution windows and view based credit mean more than one platform claims the same sale. Open any platform's page for how it counts its own conversions.

Connect the platforms you actually run

Six platforms. Spend gets a dashboard. Attribution gets an investigation, never a made up number.

Google Ads

Google Ads says 130 conversions. Your store says 100.

Facebook Ads

Facebook Ads says 48 sales. Shopify says 31.

TikTok Ads

Which TikTok creative deserves more budget this week?

Amazon Ads

Your Amazon Ads report card is graded by Amazon.

Microsoft Ads

What is your Microsoft Ads 10% actually buying?

LinkedIn Ads

What pipeline did your LinkedIn Ads create?

Ad platforms grade themselves against sales that actually happened in your store. See E-commerce.

When you don't need us

If your job is bidding and budget management inside one platform, a tool built for exactly that, like Optmyzr for Google Ads, will serve you better than we ever will; we don't touch bids. If you've decided you want one modeled true ROAS number and are willing to trust a black box for it, Triple Whale and Northbeam are built for exactly that. We deliberately refuse to print that number, because nobody can back it with a settlement, only a model.