Seller Central
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Papercrane
Seller Central alone can't answer that: the dashboard counts orders, the deposit counts fees, refunds, and reserves posted on Amazon's schedule. Papercrane's AI agent reads your fee events, orders, and FBA inventory, then builds a live hosted dashboard of what you actually keep, next to Shopify, Etsy, and your books.
Free to connect and ask. Paid plans start when you publish a dashboard. See pricing
The half that leaves
Referral fees, fulfillment, storage, returns processing, ads. By Marketplace Pulse's math the average seller's all in cost passed half of each sale. Yours is different, and that's the problem: no Seller Central screen adds yours up.
The settlement file
Your answer exists. It's spread across a fourteen day settlement with dozens of fee types, posted on dates you don't control, in a file built for accountants, not for you.
The Amazon only shelf
Sellerboard, Helium 10, Shopkeeper: each is another monthly fee, and every one stops at Amazon's edge. Your store, your Etsy shop, and your books stay in a separate spreadsheet.
Every two weeks Amazon moves money to your bank, and the amount never matches any dashboard you can see. Papercrane reads the fee events behind it and draws the ledger, grouped the same way Amazon groups the transfer.
One fourteen day settlement
Fees
Reserve
Example settlement. Your sales dashboard counts order dates; the deposit counts posted dates, which is why the two never match. Connected, the agent draws this from your own fee events, one ledger per settlement group, so the bottom line is the bank deposit.
What did Amazon actually pay me last month, after every fee?
Which fee types grew fastest this year, and on which products?
Which products lose money after referral, fulfillment, and storage, once product cost comes in from my books?
Which listings get sessions but don't convert?
Will I stock out before the next shipment lands, counting sales from every channel?
What is my true net per channel: Amazon, my own store, Etsy?
How do my US and Canada marketplaces compare, by name, in one view?
Every answer comes back as a chart on a live dashboard, not an export you have to rebuild next month.
Every Amazon profit tool stops at Amazon's edge. Papercrane puts Amazon's fee events next to Shopify, Etsy, and QuickBooks, so true net proceeds per channel is one chart. If a product earns on your own store and loses on FBA, both columns are in the same view.
Net proceeds per channel
$9,400
Amazon
Seller Central
$6,200
Your store
Shopify · Stripe
$1,850
Etsy
Etsy
1. Connect Seller Central
2. Ask what Amazon actually paid you
3. The agent plans, queries, and builds a hosted dashboard
4. It stays live, and errors route back to the agent
Read access to your seller data, and orders come through without buyer names or addresses. Papercrane reads your business, not your customers.
| The job | Seller Central + spreadsheet | An Amazon profit tool | Amazon Seller Central + Papercrane |
|---|---|---|---|
| See profit after every fee | Download reports, rebuild the formulas monthly | Yes, within Amazon | Ask once, keep a live dashboard |
| Explain a deposit | Line by line in the settlement file | Mostly, within Amazon | The ledger is drawn for you, from your fee events |
| Watch fee creep by fee type | Manual, if you keep history | Varies by plan | Ask for the trend, by fee family and product |
| See Amazon next to your store and Etsy | A second spreadsheet | No | One dashboard across channels |
| Share with a partner or accountant | Email the file | Add a seat | Send a link to a live dashboard |
| When a number breaks | Find the formula | File a ticket | Errors route back to the agent automatically |
When you don't need us
If Amazon is your only channel and you want a ready made P&L with ad spend broken out per product, Sellerboard does exactly that for $19 a month and does it well. If your question is what to sell next, that's Helium 10 and Jungle Scout territory, and we don't compete there. Papercrane is worth paying for when the answer spans more than Amazon, or when the result needs to live somewhere your partner, your accountant, or your team can watch it.
Amazon answers get sharper next to your other channels. Most sellers connect their own store, their books, and their ad account.
Connect your seller account and ask what Amazon actually paid you last month. The answer comes back as a live dashboard your accountant can open too.
Free to connect and ask. Paid plans start when you publish a dashboard. See pricing
Papercrane
Integrations: